Rhude
As Los Angeles' burgeoning fashion scene continues to mount conversation in the blogosphere, let's take a moment to spotlight one guy who serves as a testament to the West Coast's low-key albeit brazen creativity. Meet Rhuigi Villaseñor, the 25-year-old Manila native who struck gold with his streetwear label, RHUDE, after receiving cosigns from a bevy of A-list heavyweights that include none other than Kobe Bryant, Kendrick Lamar, Frank Ocean and Migos.
Ever the storyteller, Rhuigi's ability to insert personal narratives through striking and unconventional graphics, cuts and fabrics across his collections make him a leading player in the latest wave of avant-minded creatives steering LA's influential style language.
Frequently Asked Questions
What is Rhude Clothing?
Rhude clothing is an LA-based brand that has been on a white-hot rise since its beginnings. Known for luxurious loungewear, Rhude captures the ‘New American Luxury’ with its perfectly crafted balance of luxe techniques and streetwear influences.
Who created Rhude?
Rhude was founded by Rhuigi Villaseñor. Villaseñor founded Rhude as a visual commentary on Los Angeles style and culture after moving to the states from the Philippines at 11 years old.
Crediting his understanding of design and construction to his tailor mother, Villaseñor skyrocketed into the mainstream after he found his niche – originally dropping brandless streetwear capsules to a carefully crafted online community.
When was Rhude founded?
Villaseñor launched Rhude in 2015, after some persuasion from an already-established fanbase. His designs had already been spotted on the likes of Kendrick Lamar, who wore his iconic bandana shirt at the 2012 BET Music Awards.
A perfect nod to West Coast culture, the black and white paisley bandana shirt was the very first thing Villaseñor created for Rhude. Followed by a string of sought-after collections, Rhude has managed to maintain its naturally understated niche ever since.
How does Rhude clothing fit?
Rhude clothing fits true to size, so take your normal size. Rhude’s collections are treated to give them a vintage appearance, their latest collection hones in on retro silhouettes and bold graphics and naturally has an oversized feel.
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